Efforts by the UCLA Central Ticket Office (CTO) to leverage best practices and strategic partnership integrations to sell tickets, raise money, and drive engagement has led to UCLA being named Newcomer of the Year by Paciolan, a supplier of ticketing, fundraising, marketing, analytics, and technology solutions.
UCLA was recognized for maximizing the Paciolan suite of products and continues to generate outstanding fan engagement in its first full year of using the software.
Specifically, UCLA’s spring commencement in 2021 saw 10,000 tickets claimed in the first hour. Tickets to the annual Bruin Bash concert and sold out floor seating in the first 15 minutes and sold out the entire venue within two days. There was also massive demand for many events, including football vs. LSU and men's basketball vs. Villanova, driving more than $1 million in partner sales while CTO was transitioning to mobile with the UCLA Bruins App and Online Ticket Management.
In addition, digital social campaigns and Salesforce CRM were used to drive leads to the sales team, and thank you campaigns included videos from student-athletes, giving donors insight into the individuals they support. UCLA's Blue Zone Pass also offered Bruin fan a flexible option to season tickets with seat selection and mobile delivery on a game-by-game basis. UCLA sold almost 2,000 of the passes.